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Marketing Specialist

VISIT FLORIDA
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VISIT FLORIDA shares Florida sunshine with the world. As the state’s official tourism marketing organization, VISIT FLORIDA has been charged with selling an extraordinary vacation product since 1996.  As part of our Brand team, we’re seeking a team-focused and collaborative individual to fill our Marketing Specialist position.  

This role has the opportunity to be remote, but must be located in Florida.  Strong preference to be located in our corporate office located in Tallahassee, Florida.

Core Responsibilities:

  • Oversee the development and execution of marketing campaign deliverables, across in-state, domestic and international audiences.  Monitor internal and external deadlines, facilitate timely execution of projects, and maintain creative approval process.
  • Partner with internal teams and agencies on creative development, branding, and promotional materials for events, ensuring brand standards are met.
  • Collaborate with internal teams and agencies to execute and monitor social media activity.  Includes content creation, community growth and development, editorial calendar, posting guides, and similar communications for all social channels.
  • Work with internal teams to support Partner relationships by reviewing social content submissions, providing feedback, and scheduling messaging.
  • Support the Social Media Manager in the execution of VISIT FLORIDA social media co-op programs.  Secure creative assets from Partners, ensure assets are trafficked accordingly, and report on performance.
  • Work with Content team and agencies to develop creative assets for campaigns, projects, events, and social needs.

Minimum Qualifications:

  • Bachelor's degree in marketing, public relations, communications, or relevant field
  • 2+ years of professional experience
  • Strong understanding of social media platforms, strategies, and trends, including emerging technologies and platforms
  • Ability to successfully manage multiple projects. Excellent organizational skills with demonstrated ability to prioritize workload and attention to detail.
  • Strong written and verbal communication skills. Ability to build relationships with internal and external partners.
  • Proficiency with CRM database, preferably Salesforce

You will be a valuable addition to the team if you:

  • Thrive in a fast-paced, dynamic work environment
  • Live the values that drive our business: Make an Impact, Work Purposefully and Live Passionately, Persist
  • Embody VISIT FLORIDA’s team principles: Empathy, Respect, Collaboration, Accountability and Fun

Benefits & Perks:

  • Work with a knowledgeable, high-achieving, passionate, experienced & fun team
  • Comprehensive benefits package, including medical, dental, and vision plans
  • 401(k) plan with generous employer match
  • Vacation time, paid company holidays, and volunteer hours
  • Professional development opportunities and tuition reimbursement for continued learning

Apply Now:
Join us to discover what it is like to be part of a team that promotes the Sunshine State. Apply now: https://www.visitflorida.org/careers.  Deadline for application is July 12, 2024.

VISIT FLORIDA is an Equal Opportunity Employer committed to a diverse and inclusive work environment.